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Case studies

Outcomes from recent Vendor Central engagements

Each engagement reflects a distinct commercial challenge and the operating changes that drove measurable improvement.

Consumer Electronics · TechGear Solutions

Rebuilt a declining program into a profitable growth engine

Challenge

A national electronics vendor was spending $80K/month with ROAS sliding to 2.5. Campaign sprawl, weak negatives, and uneven budget allocation were eroding efficiency.

Approach

  • Restructured campaigns by intent and margin tier
  • Expanded negative keyword governance
  • Reallocated budget toward high-converting ASINs
  • Introduced weekly performance review cadence

Results

ROAS

2.5 → 3.8

Waste removed

$25K/mo

Revenue lift

+40%

Timeline

90 days

“Ad Kwik gave us a clear operating model for advertising — not just tactical fixes, but a system we could run confidently.”
Sarah Mitchell · Director of E-Commerce

Home & Kitchen · HomeStyle Brands

Launched a Vendor Central advertising program from zero

Challenge

After transitioning to Vendor Central, the brand had no advertising framework, limited platform expertise, and aggressive category competition.

Approach

  • Built full SP/SB/SD campaign architecture
  • Defined quarterly planning and budget guardrails
  • Established keyword ownership map by product line
  • Trained internal team on reporting standards

Results

Revenue

$150K

ROAS

4.2

Top rankings

12 terms

Timeline

6 months

“They shortened our learning curve dramatically and gave us a foundation we still use today.”
David Chen · VP of Marketing

Health & Personal Care · WellnessFirst

Executed a Prime Day plan that maximized inventory velocity

Challenge

Previous Prime Day campaigns underperformed. The team lacked a coordinated pre-event strategy and inventory-aware pacing model.

Approach

  • Built 60-day Prime Day readiness plan
  • Set bid automation and budget guardrails
  • Aligned ad pacing with inventory forecasts
  • Ran competitive share-of-voice analysis pre-event

Results

Prime Day lift

+300%

Event ROAS

5.1

Inventory turn

95%

New customers

2.4K

“The preparation was as valuable as the event itself. We finally had a repeatable playbook.”
Jessica Roberts · Head of Digital Commerce
Consumer Electronics·Home & Kitchen·Health & Personal Care·Consumer Electronics·Home & Kitchen·Health & Personal Care·

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